Tip Tuesday - Building Your Brand Identity In Canva

For the first 30 minutes we’ll do introductions to get to know each other and identify other attendees who might be our target audience for feedback later. 

Then select and share branding keywords (using a list I’ve curated) and your target audience. 

I will provide a brief overview on fonts, color, & imagery, in addition to a digital copy of my handouts. Then the next hour you will create your Brand Guide in Canva. 

Choose your brand color scheme, fonts & hierarchy, image style to support your brand keywords and attract your target audience. Everything will be inserted into a provided template, including your logo files. Get feedback from myself and others as you solidify your visual identity in the Brand Guide.

A Brand Guide shows your visual identity at a glance, so you’re not reinventing your look every time you design marketing materials. A consistent visual identity builds brand recognition and trust while attracting your target audience. 

Your Brand Guide can easily be saved, printed and shared, so you can use it when designing in other programs. Also when you decide to delegate design work to employees or marketing specialists, this guide gives them the tools needed to stay on-brand.

Here’s a link to the sample Brand Guide

Attendees would need to bring a laptop, any logo files or branding imagery, and have an active Canva account (free or paid.)